The case study will be send by file Research Paper

The case study will be send by file - Research Paper Example 121). Family centric segmentation strategy of the company reflects from their outdoor activities, media selection and opinion leader selection (Rogers, 1995, p. 293). Pricing strategy of Colgate suggests that the company is targeting customers belong to middle of socioeconomic ladder (Farley and Haaga, 2005, p. 368). The company has segmented their market as customers belong to mid income family and ethnically diversified area. The company has changed very little of Colgate Regular over the course of time (Berger, 2010, pp. 5-6). This offering is complemented by mint flavour, active fluoride. It has the category benefit of strengthening and protecting teeth. This is the top selling category for Colgate brand. This category is complemented by eight other sub brands. Colgate Total offers product benefits such as 12 hour protection from plaque, cavities, weak enamel, gingivitis, tartar and tender gums. Product portfolio of the brand is complemented by various other mutually different offerings such as Colgate 2in1 Toothpastes, Colgate Sparkling White Toothpaste, Colgate Sparkling Mint Zing, Colgate Sensitive Enamel, Colgate Sensitive Multi Protection and Colgate Pro Clinical. Colgate tries to offer thirty five items for every store. Important part of their retail strategy is that they try to place their product at front isles of store in order to catch the attention of customer. The company follows mixed pricing strategy complemented by both competitive and premium offering. They follow out and out competitive pricing in developing countries while in developed countries they adjust price in accordance with the market situation. Premium pricing is used for their upmarket offerings such as Colgate Pro Clinical, Colgate Sparkling Mint Zing and Colgate Sensitive Multi Protection (Berends, 2004, pp. 42-44). The company follows integrated marketing communication to promote their offering among customers (Belch, 2003, p. 198-200). They select media in

Mom says Patriot Act stripped son of due process, dated April 29, 2009 Research Paper

Mom says Patriot Act stripped son of due process, dated April 29, 2009 - Research Paper Example Admittedly, there are various powers given to the Federal agents under the Patriot Act. Firstly, they have the right to conduct surveillance and searches even without any probable cause to suspect criminal activity. Moreover, it is allowed to conduct searches without giving prior notice. Another serious issue is that after conducting electronic search or wiretapping, it is possible for the federal agents to secretly arrest a person and divulge no information to the family. Moreover, as McNeill (2011) points out, the Act allows federal agents to keep the matter away from media and attorney for as long as charges are not brought. That means a person who is suspected of terrorist activity may lose all the rights as a citizen. Evidently, the case is interpreted to be Patriot Act case because of the nature of the case. First of all, it was a bomb threat and the medium was internet calls. It is the Patriot Act that gave federal agents the right to search electronic communication, and arres t and retain people without disclosing the matter. In the case of Ashton Lundeby, the federal agents allegedly gave no information to the family or media. Moreover, there was no legal representation allowed. Thus, the case is interpreted as a Patriot Act case. ... For example, if the situation involves a bomb threat by a student against a school, the case is supposed to be deferred to the State or local authorities. Furthermore, it is pointed out that investigations as provided under Section 844(e) do not need to be initiated if a pattern or plan for the offense does not exist. Thus, it becomes evident that the case does not need to be treated under Patriot Act. Evidently, any law like the Patriot Act will have a very negative impact on the quality of civil rights in a nation like America. This is so because the Patriot Act has provided the federal agents the right to look into the private lives of people and listen to everything they communicate. Moreover, it is seen that instead of addressing real terrorism, this new step has touched every sphere of life and protest, and affected areas like freedom of association, freedom of information, freedom of speech, right to legal representation, freedom from unreasonable searches, right to a public t rial, and right to liberty. However, the problem with the new step, according to SNR Denton report (n.d.), is that the government has not so far proved that these initiatives are useful in preventing terrorism. Admittedly, it is not possible to counter terrorism without introducing stringent laws. Secondly, though the search by federal agencies intrude privacy, it is better to have ones privacy taken away by the government than by terrorists. Moreover, as Brawley and Perekrestov (n.d.) argue, only those who communicate something illegal need to fear the close monitoring by federal agencies. For others, it offers added sense of security and belonging. However, the present problem with the

The Basic Beliefs Of Buddhism Philosophy Essay

The Basic Beliefs Of Buddhism Philosophy Essay Buddhism, like most of the major religions in the world, divided into different traditions. However, most of the traditional shares of common basic beliefs. (Robinson) I. Basic Points of Buddhism About 35 years of age, Siddhartha Gautama sat under the shade of Bho tree to meditate, and he decided to meditate until he reached the enlightenment. Seven weeks after that, he received the Great Enlightenment which are The Four Noble Truths and the Eight fold path. From that time, he was known as Buddha. The Middle Way is a philosophical idea and psychological causes and healing of suffering and evil. People should understand the four noble truths and follow the Eightfold Path, making them able to reach the complete state of Nirvana. (Theory of Buddhism ) The Buddha told their followers not to have many earthly possessions. By this way, they will not feel pain or unhappy. Buddha taught people to be good, sincere and kind. They should not kill or harm living things. He wished that the people have good thoughts and help each others. According to the teachings of the Buddha, each person experiences life many times. We call this reincarnation . If a human do something bad in one life time, he or she might be an little insect or an animal in his or her next life. Buddha also taught that if the people are good during a life, they will not have to return to Earth anymore. Then they would reach a state of Nirvana, a state where there is no death or birth. (Theory of Buddhism ) The basic belief of Buddhism is often called the reincarnation the idea that people are reborn after death. (Robinson) In fact, many people go through the cycle of birth, life, death and rebirth again and again. There are some practical difference between the Buddhist concepts of reincarnation and rebirth. The Reincarnation, a person can be repeated several times. But rebirth, the man is not necessarily a return to the earth as the same thing ever again. He compared it with the leaves that grow on the tree. When the leaf falls off the tree, a new leaf will later replace it. It looks similar the old leaf, but not look exactly the same. (Robinson) After several cycles, if a person can abandon their devotion to desire and the self, they can reach Nirvana. It is a state of liberation and freedom from suffering. (Robinson) Buddhists believe that Buddha is their only Master and there is no god. They take refuge in the Buddha, Dhamma and Sangha. They Following the example of the Buddha and consider that the goal of life is to develop sympathy for all living creators without any perception and to work for their happiness, their good and peace and to enlarge wisdom leading to the understanding of Ultimate Truth. They also accept the Four Noble Truths and accept that there is no self(anaatma). They also accept that in different countries there are differences in the life of Buddhist monks, Buddhist practices and beliefs, rituals and ceremonies, habits and customs. These superficial forms and expressions should not be confounded with the basic teachings of the Buddha. (The Basic Points of Buddhism) Buddha accepted the law of karma and reincarnation. He said that Nirvana is not just a state of extinction but the highest destiny of the human spirit. Buddha did not believe that their is deity and he believes that all men had no soul. He denies the existence of every kind of substance. Ones life after achieving Nirvana is unfathomable and reborn does not belong to him anymore. (Theory of Buddhism ) II. The Four Noble Truths In his first preachment after attaining enlightenment, Buddha taught the Four Noble Truths, which form the fundamental belief for all branches of Buddhism (The Purpose of Life According to Buddhism) The Four Noble Truths, forming the basic of Buddhism, are: The Noble Truth of Suffering (Dukkha) The Noble Truth of the Origin of Suffering (Samudaya) The Noble Truth of the Cessation of Suffering (Nirodha) The Noble Truth that leads to the an end of Suffering (Magga) The First Noble Truth shows that the Suffering is real and it causes from sickness, failure, pain, and impermanence of pleasure. (Theory of Buddhism ) The Second Noble Truth shows us the cause of suffering. Suffering are caused by indulging in inherently endless desires. All forms of selfishness that separate us from others, life, and reality, such as, jealousness and anger. (Theory of Buddhism ) The Third Noble Truth states an end of suffering . suffering will stop when we are able to overcome these cravings and desires. We must try to not stick to the objects of the world. (Robinson) The Fourth Noble Truth tells us how to end suffering. We must follow the Noble Eight-fold Path. (Robinson) III. The Eight-fold Path In Buddhism, it is believed that a person can escape from the cycle of birth and death by following the noble eightfold path, by following these eight steps. (Buddhist Belief) 1) Right Understanding of the Four Noble Truths 2) Right thinking, following the right path in life 3) Right speech: no criticism, lying, gossip, harsh language, condemning 4) Right conduct by following the Buddhists Five Precepts 5) Right livelihood; assist yourself without harming others 6) Right Effort: promote good thoughts and overcome bad thoughts 7) Right Mindfulness: Become conscious of your body, mind and feelings 8) Right Concentration: Meditate to attain a higher state of knowledge. (Robinson) The Buddha analyses the problems of life as Four Noble Truths. And the Eight-fold Path is the way of treatment. Anyone who have followed the eight-fold path and reaches the point of attending Nirvana are called arhat, or saint. (Theory of Buddhism ) IV. Buddhist Deities Theravada sect of Buddhism does believe that there is no god. But the Mahayana sect, celestial Buddhas and bodhisattvas are at the universe as Gods. The most popular Buddhist supernatural include the Kuan Yin, the Medicine Buddha, the Green, Laughing Buddha and White Taras, etc. (Buddhist Deities) V. Human Nature In Buddhism, there is no soul or spirit. But a human being is believed to be made up of five elements, feelings, namely physical form, mental developments, ideations and awareness. These elements combine to form a human being at the time of birth. However, because Buddhism believes in reincarnation and karma, people find a little contradiction here. (Buddhist Belief) VI. The Purpose of Living The main goal of life of all Buddhists, is the end of suffering by knowing the four noble truths of life and following the noble eightfold path. The Buddha taught that humans suffer because we always seek for things that do not give lasting happiness. We attach to persons, health, material things , that do not last and this causes sadness. (Buddhist Beliefs) The Buddha did not say that there are nothings in life that give joy, but say that none of them last long and if we stick to them, it only causes more suffering. His teachings were focused basically on this problem and its solution. (Buddhist Belief) VII. Buddhist Beliefs about the Afterlife According to Buddha s teaching, after death one is either reborn into another body or attains nirvana. (Buddhist Beliefs about the Afterlife) A. Reincarnation (Transmigration) Based on his teaching that there is no soul, the Buddha described reincarnation, in a different way than the others understanding. He compared our life to the flame candle. Although each flame is some how connected to the one that came before it, but it is still not the same one. And in Buddhism, reincarnation is usually referred to as transmigration. B. Nirvana Nirvana is the state of freedom from the cycle of death and rebirth again and again. It is also the end of any suffering. VIII. Theravada Buddhisms Teachings Hinayana (Little Vehicle) or Theravada Buddhism centered in Southeast Asia is traditional, and they try to follow the original teachings of Buddha. They see human as completely dependent on individual effort. They teach wisdom as the key virtue and consider religion as a duty, mostly for monks. They also consider Buddha as a saint, avoid ritual, and limit prayer to meditation. Their ideal is arhat or sainthood. (Theory of Buddhism ) IX. Mahayana Buddhisms Teachings Mahayana (Greater Vehicle) Buddhism has spread all over the world and has the principle that Buddha taught many things in secret to the follower who could properly interpret them. It sees human as associated with others. It considers sympathy as their key virtue and believes that its religion is suitable to life in the world. Hence, it is a religion for everyone not only for monks. The Mahayana Buddhists sees Buddha as a savior. Their ideal is the Bodhisattva or a person who has achieved enlightenment but postpones Nirvana attainment to stay in heaven and answer prayers and help humans who are in need. Mahayana Buddhism regards Buddha as a incarnate, divine savior, sinless person. For them, Buddha is all knowing and everlasting. For them, Buddha is a member of the Buddhist Trinity. (Theory of Buddhism ) According to Mahayana believe, those who is regular person could also attain enlightenment and end the cycle of rebirth Mahayana also provided us the faster routes to enlightenment than Theravada, This makes it possible to reach the goal in a single life time. As it spread into the north of India and throughout Asia, Mahayana Buddhism splited into several groups, each with a different view on the path to enlightenment. But the common believe in all forms of Mahayana Buddhism is that anyone can achieve the goal in this life. (The Purpose of Life According to Buddhism)

E.B. Whites Once More to the Lake Essay -- E.B. White Once More Lake

E.B. White's Once More to the Lake "Once More to the Lake", by E.B. White was an essay in which a father struggles to find himself. The essay is about a little boy and his father. They go to a lake where the father had been in his childhood years. The father looks back at those years and tries to relive the moments through his son's eyes. He knows he can't, and has difficulty dealing with the fact that he can't go back in time. E.B. White's way of letting the reader know that the father is in a way depressed, is through great detail and description. The story mentions how the lake has changes since the father had seen it last. How the once gravel roads have been paved over, and the sail boats are now replaced with boats with outboard motors. As the reader, one can sense a...

A Disappointing Golf Game :: Reflection Memoir Essays

A Disappointing Golf Game A smooth swing backed by power propelled my Titleist 230 yards down the fairway. An explosion of emotions ran through me as I started off the most important round of golf to date. The first hole of regionals proved to be as challenging as the rest of the course would be that day. With temperatures in the lower forties, I teed off at approximately 10:40 a.m. I had a thirty-foot putt to save par. I drained it, right in the center of the cup. I thought to myself, "Now let's build off of that." The next tee shot was down the right side of the fairway and in perfect position to the pin. I was striking the ball very well, even though my swing felt like an unfolding lawn chair. I would have to keep this up for seventeen more holes. In the back of my mind, I knew that a 77 would get me to state for sure. At this same course, just two weeks prior, I shot 77 with a bogey and then a double bogey to finish my last two holes. I knew that if I could just replicate that round, I would be going to state. That 77 wasn't even a very good round for me. I made a lot of errors, mental and physical, that would have saved me a lot of strokes. A 73 won that tournament, so without those errors, I would have been right there. All I had to do was to play well. After carding a 39 on the front nine with five three-putts, I was on track to a 75. Things were looking up. Standing on the number ten tee was a very different experience than it was on the front nine. The cold, dark clouds moved overhead with a light wind blowing right to left. The wind soon raised goose bumps on all of our skin. It had become quite cold, and everyone knew that this was going to turn ugly. A decent tee shot started off the second half of my round. As I was walking to my ball in the fairway, the wind picked up dramatically and sleet was stinging the back of my neck. My hands were soaked, along with the rest of my body. My clothes were drenched, making the temperature seem much lower than it already was. I knew I would have to play through these elements well enough to post a good round.

Odyssey and the Aeneid Essay

From the cultural views, there are some differences between the Greek and Roman concept of heroes: the Achaeans attach importance to individuality whereas the Romans to community. Unlike the Roman Empire which we know is a kingdom, in the ancient Greece-also called Hellas-there are no countries but only city states scattered around the Balkan Peninsula. In this sense, the Achaeans do not have the notion about collective consciousness or what â€Å"country† is, so they tend to possess individual will, and so do the heroes at that time. We can see the evidence in the two works. On the one hand, in the Odyssey, Odysseus constitutes the standard Greek values of heroism: individualism. He mainly concerns if he can go back to Ithaca safely and how to regain his throne; that is, what he cares about is not really related to anyone else but is himself, his life, and his personal purposes. For instance, as a leader of his sailors, the hero Odysseus is proved to be the only survivor coming back to his Ithaca. So we can see that his cleverness and resourcefulness are only applied for his own â€Å"individual† survival. On the other hand, the Roman heroism is quite different. Aeneas is burdened with a great responsibility for his sacred mission ordained by Jupiter to found a new land. He concerns about not personal gain or welfare but other people and therefore he is the presentation of â€Å"pietas,† possibly the key quality of honorable Romans consisting of a series of dedication toward the family, followers, homeland, and the gods. Culturally, the Roman, or Virgilian ideology of heroes is distinctly different from that of the Greeks. The chief difference of their model heroism is that the Greek heroes symbolize individual will, glory, and feelings whereas the Roman heroes an ideal nationalistic ruler (Augustus, whom Virgil writes the Aeneid for) who with sacrifice, devotion, and duty for his people is regarded as a servant rather than the served.

American Poetry Essay

The poetry of Modern period poets contains a proliferation of feelings of isolation and alienation. Among such poets as William Carlos Williams, Edwin Arlington Robinson, Edna St. Vincent Millay and Amy Lowell, isolation and alienation are experienced as failed love, unrequited love, or love that never surpasses the sexual or imaginative stage. In their work appears the subtle delineation between society’s fascination with community and self following World War I. In short, Modern poetry indicates the decline of the romantics and the advent of unwilling self-involvement, even narcissism.Essentially, Modernism implies the inauguration of failed human relationships. Each poem relates the inability of the individual to achieve connections beyond the physical. In fact, connection are more imaginative than substantive, sought after than accomplished. Edwin Arlington Robinson’s poem â€Å"Eros Turannos† relates a woman’s love for a figment of her imagination. Th e title translates from Greek as â€Å"Love, the Tyrant† and suggests one of two possibilities: either the woman comes to realize she loves a tyrant and that her love is necessarily false, or she realizes that love is a tyrant, drawing her into an unwilling association.Robinson’s diction suggests such ambiguity, describing to readers, a love made purposely blind. The first stanza of â€Å"Eros Turannos† introduces a woman so fearful of dying an old maid that she convinces herself of bing in love: â€Å"She fear him†¦ will always ask/ what fated her to choose him†¦ all reasons to refuse him;/but what she meets and what she fears/ are less than are the downward years†¦ † (Lines 1- 6). In Arlington’s poem, a connection occurs between two people by reason of fear. Fear that the poem’s heroine will never achieve, at least the appearance of a close, personal relationship.And the relationship described in this poem is an illusion. Ar lington describes his heroine’s self denial or â€Å"blurred sagacity†, her determination to keep her lover from being â€Å"the Judas that she found him (Line 12). Perhaps, the poem’s hero becomes a Judas by reason of failing to meet the heroine’s standards – a Judas because he acknowledges his shortcomings, cognizant the heroine has little choice but to accept him. In any event, she makes do as satisfaction wins over fulfillment of a dream, choosing to view an â€Å"engaging mask† as her â€Å"prejudice delays and fades and she secures him.† Arlington signifies an inherent unnaturalness in choosing to love as opposed to falling in love. In keeping with the decline of the Romantic period’s idealistic fancy, Arlington compares the lack of sentiment with a â€Å"falling leaf†, dying nature or a cessation of the nature tendency towards the creation of life. This fall, really a growing cynicism and human weariness of formi ng attachments to others continues in the poetry of Edna St. Vincent Millay. Her poem entitled â€Å"The Spring and the Fall† goes further than Robinson’s â€Å"Eros Turannos† to advance the idea of love as natural and life-affirming.Like Robinson, Millay describes the actual formation of love but one-sided as her heroine entertains the notion of love, holds out for it only to find it as elusive. She falls in love during the spring and by the fall of the year knows it will remain unrequited. To love, Millay seem to indicate, comes naturally as the seasons. Her overall message that similar creatures unable to connect exist outside the natural order. The first line of each stanza in â€Å"The Spring and the Fall† have the sound of forced jauntiness, wearing thin by the poem’s conclusion: In the spring of the year, in the spring of the year†¦In the fall of the year, in the fall of the year†¦ Year be springing, or year be falling†¦ Less and less does the poem’s heroine seek to disclose her feelings, as first her lover â€Å"broke [her] a bough of blossoming peach†¦ and [then] broke [her] heart. † It is worth noting that her heart, as symbolized by â€Å"the blossoming peach†¦ was out of the way and hard to reach†¦ † Millay describes a being isolated from its natural instincts: for humans, a need to make oneself available for connection. There is also a sense that the poems events happen in spite of the heroine not to her.For example, the disconnection from her lover occurs gradually and so completely that she states, as though from the periphery, some place of emotional detachment: â€Å"Tis not love’s going hurts my days, /but that it went in little ways. † Surely, a more profound and true love disappears with one cathartic event or not all. Perhaps Millay describes the love found in Amy Lowell’s â€Å"Patterns† where it is shrouded in sexual feelings and imagination. Lowell’s heroine seeks the distinction of becoming Lady to a Lord Hartwell, a colonel killed in battle. The relationship between the two seems insubstantial, based solely on her passion, her perspective.She consistently refers to her suitor in the future tense: â€Å" he would, till he, we would. † In fact, the very nature of their relationship is one of a pattern rather than an actual series of occurrences. And she seems inordinately objective with her statements of â€Å"I should like to; I would be; I would choose; I shall go; I should see; or I shall walk. † Clearly there are few definitives in her connection to the Colonel and even upon his death she remains unable to connect to others, stating, â€Å"And the softness of my body will be guarded from embrace†¦ For the man who shall loose me is dead† (Lines 103-05).Lowell’s description of this ephemeral love is also quite sexual, the heroine seemingly more desirous of rele ase than possession. Sexual imagery pervades the poem. Her reference to herself as a plate proceeds a description of her dress’ train as â€Å"a pink and silver stain on the gravel. † Following the Romantic tradition of comparing a woman’s chastity to porcelain dishes, she exists in a virginal state and a rather uncomfortable one based on the imagery. Lowell’s heroine is also constantly depicted amidst nature but not part of it, admitting. in a telling statement, that there is â€Å"not a softness anywhere about me†¦For my passion/ wars against [my dresses] stiff brocade†¦ † She goes on to state that â€Å"the daffodils and squills/ Flutter in the breeze as they please†¦ † The implication being that she cannot. And unable to connect with nature, with her sexual feelings she projects them upon images surrounding her. Flowers, indicative of female sexuality, fall upon her chest. She sees â€Å"the plashing of waterdrops in the marble fountain†, which symbolizes the female womb, an image she cultivates for the reader as she imagines a â€Å"woman’s softeness† bathed in the fountains marble basin.A mass of contradictions and ambiguity the heroine is clothed in warm, girlish pink and the uninviting, coldness of silver. The brocade texture of her gown invites the touch of an observer but its thickness repels sensation from the wearer. Lowell clearly captures the modern disinclination to rejoice, as did the Romantics, in a desire to love or feel loved. It is a sentiment echoed in the poetry of Lowell’s fellow Modernist, William Carlos Williams. His poem â€Å"Portrait of a Lady† invokes a strong sexual recognition in the reader of love’s physical expression.Paradoxically, the reader sense the narrator of the poem is left untouched by such feelings. How else could the narrator so capably articulate his feeling without a certain detachment from them? As though mocking the Romantic period, Williams deliberately appeals to certain Rococo aesthetics. And in so doing invokes two very popular painters of the French Rococo period: Watteu and Fragonard. Given that the above painters belonged to a period intent upon heralding the joys of simple pleasure, it seems worth noting that Williams somehow manages to complicate love.He state’s his lady’s thighs touch the sky but will only describe it as that one â€Å"where Watteau hung a lady’s slipper†¦ † Such vivid imagery of the sexual act is lost in the author’s hesitant manner, an ambiguity furthered with question marks and dashes which seemingly connect ideas but actually conveys detachment. He cannot decide if his lady’s â€Å"knees are a southern breeze – or a gust of snow. † In essence his disconnection from her leaves him unable to decide her sexual compliance or resistance. It is a confusion that reappears in his poem â€Å"The Rose. † E ver a symbol of the Romantic period, William considers the rose â€Å"obsolete.† Its soft, velvety texture, from Williams’ Modernist perspective, â€Å"renews itself in metal or porcelain. † He compares the effort love requires to doing geometry and finds it more cutting than a broken plate. If â€Å"the rose carried [the] weight of love† Williams postulate, â€Å"[then] love is at an end†¦ † And when he says â€Å"the fragility of the flower, unbruised penetrates space† Williams elevates love to the level of the sublime. Unlike the Romantics, he seems intent upon proving Modern humans incapable of achieving love, connection, or true transcendence from one’s self-containment.Clearly feelings of isolation and alienation pervade modern life. And if art imitates life then William Carlos Williams, Edwin Arlington Robinson, Edna St. Vincent Millay and Amy Lowell accurately recreate that feeling of disconnection in their poetry. Their ability to capture Modern individual’s unwilling self-involvement indicates the decline of Romantic ideals. In short, the concern for betterment of others which fueled the Enlightenment, French and American Revolutions gave way to a self-protective form of narcissism. As a result the poetic form, often associated with protestations of love, came to convey disillusionment with the emotion.